Twitter shut down vine and fired around 350 employees. According to the press release by the CFO of Twitter, emphasizing the on cost and investment, it is possible that the company is trying to cut down on their acquisition cost. People who are closer to the company say that Twitter is way too bloated and pays too much in stock based compensation. In June, you would have noticed that the company hired 3,860 employees and paid out $168 million as compensation (stock-based). However, after they announced shutting down Vine, it was the reaction by the vine stars, and why most of the community thinks it’s an end to a community.
Vine stars Brittany Furlan and King Bach bid their farewell, while Bach added how he would like to do an interview with Ellen DeGeneres about the whole experience and the end of something so big.
Like No Other
Vine really was like no other. Your creativity using this app was dependent on how handy you were with your phone, on top of a 6 second time frame. The community’s unofficial anthem was “do it for the Vine”.
However, after the app was launched, nobody had expected that so much could be accomplished and caught on camera in under 6 seconds. The videos were everything from pop culture mash-ups to fusions of memes and quirky dialogues said straight in to the lens that made people smile. This was probably the only platform that was super friendly to amateur comedians of all ages. And, the best part about this is that the app had limitations that allowed only savvy and sharp performers to shine, making this one of the best sources for viral content for a long time. Think Youtube videos of compiled vines.
A Platform for Talent
The most famous ones were probably Cameron Dallas and Nash Grier, who enjoyed greater fame when they worked in the movie The Outfield. They are considered by so many as the face of vine. On top of this, Vine has also given way to talented artists such as King Bach, Rudy Mancuso, Will Sasso, and Alicia Herber.
However, it was more than just a talent hunt; it was a place where everyone could express themselves and their opinions. It influenced a wider sphere of pop culture.
Vine shut down because it could not run platform wide ads like other social networks could. Instead, it relied so much on brand partnerships without following the traditional advertising model. Because of this, it was dependent on its Vine stars to command advertiser interest through their millions of followers.